A part of the Granyon DNA is to act transparent and show our passion and excitement for our work. We want to share all things – big and small – that inspire us in design, branding, and content creation. Starting with CEO and Brand Advisor at Granyon, Mikkel Noe Westh who shares a selection of things from the off- and the online world that inspires him.
Curious and open to others perspectives
“Being open to ideas and perspectives outside my sphere is, for me, the foundation of creativity. Staying curious and forcing to hear others' perspectives makes it easier to surprise and combine inputs to new ideas and solutions. Creating connecting, relevant and engaging brands and solutions also takes being open to understanding the people.“
Audiobooks for new inspiration
“Audiobooks are a great way for me to get new inspiration in my work of being a leader and Brand Advisor. The recent book I listened to was Eating the Big Fish by Adam Morgan. The writer gives examples of brands with a clear purpose of challenging the status quo. By standing out with the mission to change something, the book describes how these brands can take a position they wouldn’t be able to with traditional marketing methods. The will to challenge affects the relationship to customers. It drives the internal effect of having a clearer culture where everyone in the organization can gather around a clear brand mission.”
Eating the Big Fish by Adam Morgan
Biking as a creative method
“When faced with a tricky challenge for a new brand or the concept for a campaign, I often get the best ideas on my bicycle to and from work. The nearly meditative state I get when cycling frees the mind to combine impressions into new solutions.”
Compassion to lead
"As a part of a book launch campaign we're doing for the organization Potential Project, I had the chance to read the book Compassionate Leadership. The book contains several inspiring points to my leadership and how it's possible to bring out the best in the Granyon team and, in the end, to our clients.
I also got general inputs on a higher level. When we design and develop online solutions, it's done with an ambition to create an experience, change behavior or lead people to take action. The authors Rasmus and Jacqueline give an interesting perspective on what makes people act and help. Even though the book is about leadership, I could see how mechanisms can contribute to our general work, where our mission is to "lead" an audience in a specific direction."
Since 2016, Granyon has collaborated with NGOs, and through numerous projects, we've identified a recurring issue: the design of donation flows. While managing expenses is a priority for any organization, NGOs frequently opt for standard donation systems that prioritize cost-effectiveness over engagement. These generic systems often lack the personalized touch that makes donors feel valued and appreciated.
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The Granyon RAVE Design Framework: Making Every Donation Count
Since 2016, Granyon has collaborated with NGOs, and through numerous projects, we've identified a recurring issue: the design of donation flows. While managing expenses is a priority for any organization, NGOs frequently opt for standard donation systems that prioritize cost-effectiveness over engagement. These generic systems often lack the personalized touch that makes donors feel valued and appreciated.
In August 2021, when the Taliban took Kabul, prosecutors, judges, defense lawyers, investigators, and human rights attorneys were among the first to face persecution, kidnapping, arrest, torture, and execution.
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New website to help restore fair and just rule of law in Afghanistan
In August 2021, when the Taliban took Kabul, prosecutors, judges, defense lawyers, investigators, and human rights attorneys were among the first to face persecution, kidnapping, arrest, torture, and execution.
The collaboration between the Granyon and GROUND Media teams birthed a transformative design and website. This platform doesn't just showcase SEARCH's incredible projects but also embarks visitors on a captivating 3D journey, both underwater and above, to explore shipwrecks and uncover the rich history of the Permian Basin.
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Celebrating a Remarkable Achievement: FWA of the Day for searchinc.com!
The collaboration between the Granyon and GROUND Media teams birthed a transformative design and website. This platform doesn't just showcase SEARCH's incredible projects but also embarks visitors on a captivating 3D journey, both underwater and above, to explore shipwrecks and uncover the rich history of the Permian Basin.
Having a strong brand identity is more important than ever. Consumers are constantly bombarded with advertising, and competition is fierce. To stand out, brands need to put digital platforms first and have a modern brand identity that reflects this.
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How to obtain a playful and engaging brand identity
Having a strong brand identity is more important than ever. Consumers are constantly bombarded with advertising, and competition is fierce. To stand out, brands need to put digital platforms first and have a modern brand identity that reflects this.
Granyon is one of few design agencies that embraced no-code and Webflow right from the beginning. Not only have we seen a positive shift in the way we work with our clients, we're also able to offer our customers the freedom to create truly custom animations, interactions, and unique web designs.
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Unlocking the Potential of Your Website with Webflow and No-Code
Granyon is one of few design agencies that embraced no-code and Webflow right from the beginning. Not only have we seen a positive shift in the way we work with our clients, we're also able to offer our customers the freedom to create truly custom animations, interactions, and unique web designs.
