How to obtain a playful and engaging brand identity

Few can deny the importance of having a strong brand identity in today's competitive market. As consumers are overwhelmed with advertising and various options, standing out has become more crucial than ever. To establish a strong and trustworthy brands, companies and organizations must prioritize digital platforms and have a modern brand identity that reflects this. Granyon agency can assist in achieving this goal.

Embracing digital as a natural part of visual identity development, results in dynamic brand identities

Granyon is a design agency that specializes in creating unique and modern brand identities. By embracing digital as a natural part of visual identity development, Granyon helps companies create dynamic brand identities that combine logos and colors with custom animations, interactions, and unique design elements. This approach allows a brand to be recognized based on a broader marketing and communication toolbox, allowing it to stand out and leave a lasting impression on consumers.

The right team

It's essential for identity designers to recognize that a brand's identity goes beyond just a logo or color scheme. It's crucial to define and design the way a brand presents itself across all platforms. By creating custom identity animations, interactions, and effects, Granyon helps brands not only look good, but also interact with their audience in a playful and engaging way. This builds a deeper, lasting connection with audiences, resulting in greater engagement and conversions

A strong brand identity is crucial for success in today's multi-platform and media-driven world. Brands must prioritize digital platforms, and our team of skilled designers can help your company achieve this.

Connect the company with its target group

Our team takes a holistic approach to creating robust and modern brand identities. Our teams consist of classic brand designers, web designers, and content creators working together to ensure that the brand supports the company's purpose, culture, and message across all platforms. We begin by understanding customer journeys, needs, and desires to ensure that the new brand will resonate with the company's target groups.

Designing a new brand involves finding a balance between respecting the company's history and strengths while also standing out in the market.

An important aspect of designing a new brand is finding the balance between respecting the company's history and strengths while also standing out in the market. Our design team conducts thorough research to determine which elements of the brand need to be kept and which elements can be added to strengthen messaging and recognition.

Once mood boards, style scapes, and final identity design have been created, we pressure-test the new identity through prototyping, testing it on the target group and within the organization. Only when we see that the new brand identity is effective in all necessary scenarios, we can deliver the online brand guide and begin rolling the design out on various assets such as signs, presentations, and social media.

We also assist in developing campaigns to launch the new brand internally and externally to ensure that everyone in the organization is aligned with the new look, feel, and tone of voice.

Teaming up with Granyon provides a holistic approach to creating modern and robust brand identities that resonate with target groups, respect the company's history and strength, and stand out in the market. We ensure the new brand accommodates all scenarios needed before delivering the online brand guide and rollout.

Contact

For further information, reach out to our Head of brand design, Andreas Jarner.