At Granyon, we strive to create great experiences and do good with creativity. We now embark on a new and exciting journey, joining forces with US Creative Agency GROUND.
Over the years, Granyon has experienced an increase in US-based projects. In order to continue to support our clients overseas in the best way possible, it's now time for a new adventure.
Granyon is now partnering with GROUND, a Washington, D.C.-based agency. This partnership will allow us to expand our services and capabilities for US-based clients, allowing us to work more in-depth on storytelling and brand strategy, all brought to life through interactive digital experiences.
"Ever since we came up with the idea of establishing Granyon on a road trip from Las Vegas to Grand Canyon, we have dreamt of one day having an office in the US. By partnering with GROUND, we have taken the first step to be physically present overseas", says Mikkel Noe Westh, CEO at Granyon.
"Granyon and GROUND share a passion for projects with compelling stories and strong messages. The strong collaboration combines Granyon's digital design competencies with GROUND’s storytelling campaign experience, including documentary film, animation, and experiential consumer campaigns." Mikkel Noe Westh, CEO at Granyon
Telling stories with a purpose
GROUND was founded by David Rochkind, who began his career as an international photojournalist, producing stories for clients including The New York Times, The Washington Post, and the Pulitzer Center on Crisis Reporting.
Those storytelling roots are still the foundation of GROUND’s work and drives the agencies to focus on producing impact campaigns for mission-driven organizations. With a focus on “Changing minds, winning allies, and motivating action”, GROUND has built campaigns for some of the world's most innovative organizations, including Disney, Johnson & Johnson, and National Geographic.
"We believe that building a solid storytelling foundation is the key to communicating the heart behind a brand and to engage audiences around the world. By partnering with Granyon, we can use world-class digital design to engage audiences wherever they consume information and push them towards action." David Rochkind, Founder and Creative Director at GROUND
Combining GROUND's ability to crystalize a brand via storytelling with Granyon's ability to create compelling and engaging digital experiences, the new collaboration offers global customers the opportunity to build emotional experiences that increase brand awareness and affinity, and that lead to real change.
We're looking forward to starting this new chapter with the GROUND team!
Read more about GROUND and their amazing work: www.ground.media.
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