Webflow's Rise as an Upcoming CMS in Scandinavia and Beyond
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Webflow is favored by larger companies and high-traffic sites, indicating that it is a powerful and reliable CMS. As a dedicated no-code agency, we've seen significant interest from the US in recent years, and now we are observing a growing interest in the Scandinavian market. We anticipate that the next few years will be a turning point for no-code sites in Denmark.
Webflow is a relatively new player in the Content Management System (CMS) market, but it is quickly gaining popularity in the United States and globally. According to data from builtwith.com, Webflow is currently the 18th most popular CMS in the US and the 19th globally.
Webflow Usage Statistics from the end of 2013 until today (currently .... live websites) *The data from the months between 2021/07 and today has not been announced. Source: BuildWith
The major difference and benefit of Webflow is its no-code approach, which gives designers and organizations the freedom to create beautiful, interactive, and unique sites
However, Webflow's market share is significantly smaller in Scandinavia compared to the US. Out of the 392,740 live Webflow websites detected worldwide on builtwith.com, only 1,642 sites in Denmark, 3,199 in Norway and 2,946 in Sweden are running on Webflow. This is in stark contrast to the 197,196 sites running on Webflow in the US.
WordPress, One.com, and Wix are still the main CMSs in Scandinavia, all of which are template-based systems. The major difference and benefit of Webflow is its no-code approach, which gives designers and organizations the freedom to create unique sites that are free of template restrictions, supporting and strengthening their brands.
Webflow boasts a higher amount of traffic
According to the data from W3Techs, Webflow has a smaller market reach compared to competitors such as Squarespace, but it boasts a higher amount of traffic on hosted sites. The chart from W3Techs shows that Webflow sites attract more traffic on average than sites built on Shopify, Wix, Squarespace, and even the biggest CMS of all, WordPress.
We assume this may be due to Webflow's ability to create unique and engaging user experiences compared to template-based system. In addition to being a reliable and powerful platform, Webflow is able to attract and retain a significant amount of traffic on its hosted sites.
The market position of Webflow in terms of popularity and traffic compared to the most popular content management systems. Source: W3Techs
Webflow has a smaller market reach compared to its competitors, such as Squarespace, but it boasts a higher amount of traffic on their hosted sites.
The data suggest that Webflow's approach to CMS is resonating with users and proving to be successful. Webflow's no-code approach, which gives designers and organizations the freedom to create unique sites that are free of template restrictions, supporting and strengthening their brands, is a key differentiator compared to the template-based systems.
The focus on custom design and flexibility appeals to businesses and organizations that want to stand out and make a strong impression on their online audience. The data from W3Techs shows that Webflow is a powerful and reliable CMS that has the ability to attract and retain a significant amount of traffic on its hosted sites. With its focus on custom design, flexibility, and intuitive interface, Webflow is becoming a popular choice for businesses looking to take their online presence to the next level.
Webflow's approach to CMS is resonating with users and proving to be successful. Webflow's no-code approach, which gives designers and organizations the freedom to create unique sites that are free of template restrictions, supporting and strengthening brands, is a key differentiator compared to the template-based systems.
The no-code approach gives designers and organizations the freedom to create unique sites that are free of template restrictions
Huge potential for Webflow
Although its market share is currently small in Denmark, the potential for Webflow is huge. Data shows that Webflow's market share is concentrated on highly-trafficked, popular sites. This tells us that Webflow is favored by larger companies and high-traffic sites, indicating that it is a powerful and reliable CMS. As a dedicated no-code agency, we've seen great interest in the US in recent years, and now we are noticing a growing interest in the Danish market. We anticipate that the next few years will be a turning point for no-code sites in Denmark.
Webflow is favored by larger companies and high-traffic sites, indicating that it is a powerful and reliable CMS
Want to hear more?
If you're interested in discovering how Webflow can help your organization break free from templates and costly technology in your organization, please reach out to Mikkel Noe Westh for more information and guidance.
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