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Hello!

Gardening.

Just like gardening, good design is never done. Its about fashion, technology, perception and meeting current human expectations. If you keep your guards down, the competition - or the weed - will take over.
We help you establish the dream, seed the right design and tech choice, and maintain it, so the experience of your little corner of the internet, keeps improving.

Get your hands dirty

It pays of. When building digital products we need to see challenges, discover opportunities and understand the circumstances surrounding them. Set a strategy, draw the plan and start seeding the perfect experience.

These are our services, bound to a 1-2-3-4 process
1

Discovery & Strategy

Understanding your needs and your audience is the foundation of our work. We dive deep into your brand, gathering insights that will shape a strategy that fits your goals.

From initial research to defining a clear plan, this phase sets the direction for everything that follows.

a

User & Stakeholder Interviews

Engage with key stakeholders and users to gather insights directly from those who matter most, understanding their needs, expectations, and pain points. Crucial knowledge, if you want your communication to be worth the effort.

b

Brand Core Story

Craft a compelling narrative that captures the essence of your brand, defining who you are, what you stand for, and how you communicate with your audience. Once this is in place, everything else comes easier.

c

Brand Audit

This is a thorough analysis of your existing brand assets and market position that identifies strengths, weaknesses, and opportunities for growth.

d

Audience Segmentation

To find common ground, we will categorize your target audience into distinct groups based on demographics, behaviors, and needs to tailor your brand’s messaging and strategy effectively. Make it make sense.

e

Market Research

Map out market trends, customer behaviors, and industry dynamics to inform strategic decisions and position your brand for success.

f

Competitive Analysis

We examine your competitors to understand the landscape, identify gaps, and uncover opportunities for differentiation.

g

Naming & Messaging

Your brand name and key messages have to resonate with your target audience and reflect your brand’s core values. A refresh is sometimes essential. We help find the right approach, name and available digital real estates (domain, social media handles etc)

h

Strategic Roadmap

We outline a detailed plan that guides the project from concept to completion, ensuring all efforts are aligned and milestones are met.

i

Goal Setting

We establish clear, measurable goals that align with your business objectives, providing a roadmap for success.

j

Success Metrics

We define the key performance indicators (KPIs) that will be used to measure the effectiveness of the project and ensure it meets your goals. Your investment should not be in vain.

2

Concept & Design

Creativity meets strategy in this phase.

We transform ideas into visual concepts and design solutions that reflect your brand’s personality and engage your audience. It’s where the vision starts to take shape, blending aesthetics with purpose.

a

Moodboards & Stylescapes

Moodboards define a brands direction based on inspiration from competition or anything really, while Stylescapes define what direction we chose to go for. it is visual decision making and strategy.

b

Wireframing

We create simple, low to mid-fidelity layouts to map out the structure of your website or application, focusing on user flows and functionality. Know what you say, and what you chose not to.

c

Visual Identity (CVI)

Pending the current strenght of your brand, we design the visual elements that make up your brand, including logo, color scheme, typography, graphic elements and more, creating a cohesive look and feel. Tie it with your authentic story and you will be good to go.

d

User Experience Design (UX)

We focus on creating a seamless and intuitive user experience, ensuring that every interaction with your brand is perceived by your audience as positive and meaningful.

e

User Interface (UI) Design

We craft visually appealing and user-friendly interfaces that make it easy for users to navigate and interact with your digital product. From effective essenta

f

Interaction Design (IxD)

We design the interactive elements of your project, such as buttons, animations, and transitions, to facilitate and enhance frictionless user engagement and satisfaction.

g

Typography & Color Schemes

We carefully research and select typefaces and color palettes that will align with your brand’s identity evoking the desired emotional response from your audience.

h

Content Strategy & Layout

We plan and organize content in a way that is clear, engaging, and aligned with your brand’s voice, ensuring it supports the overall design and user experience.

i

Prototyping Concepts

We often create low fidelity, fast interactive prototypes that allow us to visualize and test design concepts before moving into full development. These help you clarify your goals and facilitates decisionmaking.

j

Design System

We develop a set of design standards, guidelines, and reusable components that ensure consistency and efficiency across all your digital products. Scaleable for any brand size.

k

AI Powered Fast Track

Yes, we do leverage AI whenever it makes sense and is at your benefit. We help you leverage it to gain speed or optimize costs, while keeping your soul and unique positioning.

3

Prototype & Build

We bring designs to life through prototypes that allow you to see and interact with your project before it’s fully built. Once approved, we move to development, where your vision is transformed into a fully functional product.

a

Interactive Prototyping

With the design direction set, we move into Webflow. It is the state of the art tool for building amazing websites allowing us to simultaneously refine the design, the responsiveness, and the interactivity while building page structure and layout in a real-world environment.

b

User Testing & Feedback

As we develop the front-end in Webflow, we are able to conduct ongoing user testing to gather feedback and make iterative improvements. This ensures the design is not only visually appealing but also user-friendly and effective in real-world scenarios, on desktop as well as handheld devices.

c

Front-End Development

In Webflow, we design and develop the front-end simultaneously, ensuring that your website’s look and feel are perfectly aligned with its functionality. This streamlined process allows for real-time adjustments and refinements, resulting in a fully responsive, interactive, and polished website.

d

Back-End Integration

While the front-end is being developed in Webflow, we integrate the back-end with various services, such as CRM platforms, analytics tools, maps, video streaming and more. This ensures that your website is not only visually stunning but also fully functional and connected to the tools you need to manage your business.

e

Performance Optimization

After the front-end is complete, we conduct a thorough optimization process to enhance speed, accessibility, and SEO. We fine-tune every aspect of the website to ensure it performs at its best, providing a seamless experience for your users and maximizing your online presence.

f

Responsive Design

As an ongoing effort, we ensure your digital product looks and functions beautifully across all devices, from desktops to smartphones, providing a consistent or specialised experience for all users depending on what we wish to achieve.

g

Accessibility for all

We build with accessibility in mind, ensuring your website or application is usable by people with any challenge, adhering to industry standards and best practices (either custom or with strict adherence to WCAG 2.1). With Webflow the process is built in: effective and cost efficient.

h

Animations & Microinteractions

Subtle animations and microinteractions often enhances the user experience, so a site feels intuitive and engaging. We carefully build the timelines, so they feel on brand and align with the UX strategy.

i

CMS Design

We work primarily with Webflow. It provides a CMS interface, that is easy to use, learn, but also designed and custom fitted 100% to your website. No noise, no clutter. Just what you need.

j

Video Integration

Video is crucial in the attention economy. We help you leverage modern hosting opportunities so your content will load fast and be displayed seamlessly – and on brand – on your website.

k

Webflow development

As a certified Webflow agency, we have extensive experience designing and developing in Webflow. With this design tool and CMS, you move away from the traditional setup where design is created first and then handed over to an often costly development team. With Webflow, you work directly with the design team, who will craft a unique website tailored to your brand, far removed from templates and generic solutions. If you can imagine it, we can make it happen.

4

Testing & Optimization

No launch is complete without thorough testing. We stress test the project, identifying and fixing any issues. Post-launch, we measure performance and make improvements to ensure it continues to deliver results. We also offer a complete maintenance package.

a

Usability Testing

We conduct tests to evaluate how real users interact with your digital product, identifying any usability issues and areas for improvement. We recommend doing this early and ongoing.

b

Quality Assurance (QA)

We rigorously test the product to catch and fix any bugs or issues before launch, ensuring it’s fully functional and reliable.

c

A/B Testing

Optional. Over a defined period we perform controlled experiments comparing different versions of crucial parts of the product to determine which one performs better, allowing for data-driven optimization and improved return on the investment.

d

Analytics & Data Tracking

We implement analytics tools to track user behavior and performance metrics, and use those insights for ongoing improvements. Data is one thing, but it should actually help improve your presence.

e

User Feedback Collection

We (or a partner organisation) gather feedback from users post-launch to understand their experience and identify opportunities for further enhancements. Good design is never done.

f

Continuous Improvement

We embrace an iterative approach, making ongoing refinements to keep your digital product effective, relevant, and aligned with your goals. Let us handle the daily grind, and you take care of your business.

g

AEO / SEO Optimization

It is crucial you tell AI what your story is, before it makes it up, on its own.

h

Post-Launch Support

We provide ongoing support after launch, helping you manage, update, and improve your digital product as your needs evolve. Hear us about a plan that fits your need.

Small businesses

Small business owner, that need to compete with larger more established corporations? This is for you. Below we outline how we could team up, so you know what to expect in terms of costs and timeline, and can decide wether Granyon is a good match.

Just starting out, or simply running a one-person operation can eat all your energy. Regardless, your brand and digital presence is crucial. We suggest a series of services, designed to get you going and that can grow with you. You need to see results fast, and be able to scale as you grow income and turnover.

The bare essentials for you, is to know how and what to communicate. With a focus here, you avoid spending time on messaging that does not support your brand or business short or long term. You lay a clear plan, know what to say and do for months to come, and can be confident in your engagement.

First: Understand and prioritize efforts

Even with few means, you come a long way if you decide where to put your effort. We will help you sort out what best practises are, and where you should put your effort. A little planning here, pays of later. We suggest undertaking: 

c

Brand Audit

This is a thorough analysis of your existing brand assets and market position that identifies strengths, weaknesses, and opportunities for growth.

f

Competitive Analysis

We examine your competitors to understand the landscape, identify gaps, and uncover opportunities for differentiation.

h

Content Strategy & Layout

We plan and organize content in a way that is clear, engaging, and aligned with your brand’s voice, ensuring it supports the overall design and user experience.

Next: Get your visuals straight

You logo and choice of color, photography and other graphical elements really is what anyone would judge you by first. We help assess what you have, suggest small improvements and provide you with a base layer toolkit to get going. Stay on path, use what you decided to and your brand will grow.

c

Brand Audit

This is a thorough analysis of your existing brand assets and market position that identifies strengths, weaknesses, and opportunities for growth.

f

Competitive Analysis

We examine your competitors to understand the landscape, identify gaps, and uncover opportunities for differentiation.

h

Content Strategy & Layout

We plan and organize content in a way that is clear, engaging, and aligned with your brand’s voice, ensuring it supports the overall design and user experience.