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3 webshops in 29 countries. Designed, prototyped and tested
Going b2C with 6 tested executable and promising app concepts

We are a web agency on a mission to end bad experiences. Solving it with our own blend of great people, no-nonsense processes through branding, design thinking, prototyping, & technology. Our digital agency creates supreme experiences (UX & CX) to grow your online business potential.

So what brings you here? Explore the options

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You, too, can offer your customers great experiences. The most effective way to great marketing

Strategy, Design, Online prototypes, marketing, websites, campaigns and content production

Things always tend to get complicated. No wonder. It is a fast-paced digital world, where even the experts get surprised over the speed of change going on. So even if this is not easy focusing on human experience (UX or CX) is the way to go. Our web agency will get you through the available options and design user-centric solutions that work, regardless of choice of medium and current trends. UX done well,  is always good business.

Granyon, web agency can help leverage your branding, marketing, campaigns, communication and business innovation through research and data analysis, strategy, branding, visual identity, digital design, campaigns, prototyping, tests, and development.

Processes in this world often get messy. You can read our approach to accommodate your online success. No time to read? Call us, and we will be happy to meet and tell you more.

Product design
Visual design
Insights & data

Data Science & Insights



innovation & prototyping

digital design

Data Science & Insights

Insights is about knowing and understanding the reality behind the project

Knowledge and insights drive every single thing we do. Revising a digital strategy, repositioning a brand. Finding a way to get heard in the digital landscape. It defines the rules of the game and let opportunities show. It provides an overview making it more likely to reach solutions that work in real life, and solve business needs.

Whether you're setting the new digital strategy, strengthen your brand position or creating value through campaigns or interactive design, it all starts with knowledge about your business and your customers. It also motivates the creative team to make that effort to connect your brand with your customer's everyday life.

Learn more

A soft human-centered approach to handling complexity in projects. Allowing teams to build excellent solutions together.

Always work based on understanding the true challenge

You can use Granyon in the full spectrum or for any niche need. From insights, over strategy and concept. To brand- and product design over prototyping interactive experiences. In our web agency, we know that the process often turns out differently than what you first expected. We deal with humans here. 

Therefore we focus on sprints, short deadlines, and long-term deadlines. But everything else is elastic and allowed to shift direction as we learn along the way. Deadlines are still met, but Gone is the focus on every single hour as this tends to kill creativity.

You are in control

As a client, you will be in full control as we will lay out a plan before we start, and keep you posted daily to keep things aligned. You are safe with us.

Things naturally overlap

We want the strategy to be flexible until the concept is clear. And we want developers to take part in shaping the concept because they know possibilities better than any. And so on. So most phases of a project naturally overlap. It is not a waterfall, and it is not entirely iterative. Rather it involves important people in the important decisions to be made, remaining flexible yet keeping deadlines.

Got a question or a comment about this approach? 

Get a hold of CEO and strategist Mikkel on

Insights are all about understanding the circumstances of any project. They form the basis for amazing work.

Knowledge and insights drive every single thing we do. 

Revising a digital strategy, repositioning a brand. Finding a way to get heard in the digital landscape? Insights define the rules of the game and allow the opportunities to reveal themselves. 

How we understand 'insights.'

Insights are about setting the baseline. Before we know our current situation, we can't create a strategy to get to a different position. Insights are information about anything that is affecting or could be affected by the process. Any internal or external factor that will influence the result.

This can be gathered through your current material or with user surveys, online surveys, expert reviews, data crunching of visitor data, demographic data, turnover numbers... also brand audit, market analysis, target group analysis...

Every bit of information that can be a piece of the puzzle to understand your potential.

Data and insights help ease the feeling of uncertainty

Big ideas are often risky or out of the ordinary. So rather than win people over with "Gut feeling," only aesthetics or an argument, you can supplement with data and insights.

Got a question or a comment about how our web agency work with data? 

Get a hold of Senior advisor Thea Bruun De Neergaard on

You can't be everything and everywhere at once. Be clear, bold and present. Let's make up your mind.

Now that the world is overwhelmingly digital and fast moving, the feeling you can get is that everything has changed once you have read this text. 

Our role as a digital agency is to break it down and help you end up with an actionable strategy detached from the trends of the time or whatever latest technology people talk about. It is about humans, that will use/buy/read your product.

Your brand stays. The medium and the trends change.

We give you a direction to steer after no matter the medium and the changing message along the way. In the end, it is about your brand and your business. Regardless of trends.

It all comes down to purpose: why should anyone care about you? We help you form a meaningful basis for any media presence and provide tools and solutions to navigate in turmoil.

Start with a clear customer journey

A customer journey map is a unique visual representation of every touch point the customer encounters before, during and after engaging with your brand across (chosen) platforms and media. With the map in hand, it is easier to identify touchpoints which will enable us to create a coherent system that supports your business and brand purpose.

Match your business purpose with your customer's world

Based on business goals, brand purpose and customer insights we as a web agency can create the defining framework that will act as the guiding principles for the strategy. Global complexity has increased the need for unified communication and coordination across different parts of your organization. 

Now define a communication system

At this point, we have clear business goals, the insights, a clear strategy purpose, and guiding principles. From this, we can build a strategy system that gives operational guidelines for your organization to choose which platforms and how they should be used. All to create a consistent customer experience that connects the brand with customers clearer than before.

As an important part of the strategy, we build it upon measurable KPI's. We don't merely want to know what works and doesn't. We also want to know what works better than something else. 

Every marketer has ten things he or she can do, but if asked to choose just three, you can have a difficult time. The answer to the dilemma is our relative-value model. What is a tweet worth to your brand compared to a Facebook like? Our model can help you bridge the gap, understand the relative value of activities, and prioritize between them.

Final delivery

The strategy is documented and together with the new communication-/marketing system you get easy to use and measure tools to both implement the plan but also set up measurements to make sure that the new direction and ideas are coming to life.

Got a strategy related question or a comment? 

Get a hold of CEO and strategist Mikkel on

Your visual identity is the way you dress and behave. Your brand is how other people perceive the way you dress and act.

A strategy is about finding reasons why your audience should care about you. Branding is telling them again and again who you are, and how they can relate. Why should they care for you? What is the one value driven thing your audience will love? Will they save money? Will it be fun? Or are you the most trustworthy? Best tasting? Fastest? 

In digital media, you are in constant contact with your audience, so you need to be your brand and have an authentic, believable voice. Start defining clear purposes and the potential for great stories to make your brand stand out, will follow.

Brand purpose; why should I care?

The brand purpose defines the heart of everything you do. It tells the user why they should care, and it provides you with a clear guideline for any communication between your customer and your brand. If something falls out of your core story, you either shouldn't do it, or you have the wrong definition of your brand purpose. Keep this consistent, and your users become fans as they relate and feel they know everything about your brand.

Core visual identity: dress well

We see visual identity as a traditional discipline, but like to add interactivity and modern media opportunities to it. Typography, Logo, colors, shapes, grids, and media applications are always essential. But add interactivity, moving image, animation or even live data, and your visual identity can be taken to new levels. It is not a matter of overcomplicating it, but rather to refine the experience more.

(Interactive) behavior affects the experience

Interactivity can change both your brand and your visual identity assets. Your audience loads your pages, see your assets in the app and click them or swipe them. It's important to account for how they behave and react to user input. Animations and transitions can be swift or smooth, slow or fast. All affecting the impression your customers get.

Spot on content, with on-brand voice & tone

Visual identity only takes your branding so far. What your brand says and how it acts every day shows in your content. You don't have to leave this to chance. We work with styling photography, illustration, and assets like icons. We plan and instruct moving images for your core stories. We help you establish a voice and tone guide, which will empower you to find the right words for anything you need to communicate. Stay consistent over time and improve the way your audience experience you.

Any questions or comments about visual design & Identity to our web agency? 

Design and visual identity? Get hold of Creative Director, Jesper Fagerlund

Branding and Campaigns? Get a hold of Lee Carmell on

Prototyping approach, to identify the right concept(s) for your brand. Fast. Effective. Value creating.

Go from insight and strategy to a real, tested, responsive prototype in just five weeks, is our approach to making real innovation happen fast. Continue reading to know how...

Internal structures and years of habits can be in the way for real change when it comes to communicating or selling your products online. Uncertainties and risk-taking seem impossible as positions or reputation are at stake. With Granyon's approach, we cut to the chase and move you fast into something you can touch, see, feel and test, to allow for ideas to be proven right or wrong, without the same amount of time or financial risk. Moving fast is always crucial. Our team knows how to achieve this.

Cooking Concepts

As a web agency, we know that a concept is a proposed way of dealing with a challenge. It is illustrating a possible path explaining what it would do.  Concepts should be initiated with speed in mind as we need to identify as many paths as possible, to be better able to see right from wrong.

Often we make one-week sprints, with a testable finished product by the end of one week inspired by the infamous Google Design Sprint model. The sense of urgency forces us all to stay sharp and kill ideas that we assume won't work when compared. We then add whatever number of sprints needed to work around a particular challenge. The concept and ideation part could be just one day, but often it is one week of intense workshopping.

Experts in the most basic prototyping: paper and pen

The best way to get ideas down is to put them on paper with a pen. It is fast; it allows for an ultra quick visualization of any idea. How should a solution be structured? How could we build it? How should it look? The purpose is to get ideas out of everyone's head so we can start to see the different ideas either working together or conflicting.

Prototyping: ultra fast to high fidelity

The sketches, post-its, the insights and the strategy now all come into one in an online prototype. This can be experienced on any platform from anywhere and therefore tested (remotely) on any target-group in any market. We usually run one-week iterations and test over the weekend, so we know what to adjust the following week. 

After just three to five weeks we end up with a tested fully functional prototype that could be ready to document and for the development team to implement in the desired CMS(Sitecore, Umbraco, Drupal or Wordpress), or it could undergo another iteration depending on circumstances.

Want to hear more about Prototyping?

Attend our after work seminar September 28th in Copenhagen:

Concerned about visual design? Hear how we at Granyon, web agency work and think

Talk to Creative Director Jesper on

Designing a great experience

We always prefer to showcase our design in prototypes. They are interactive and easier to understand in contrast to beautiful static layouts.

It all comes down to building a design system: with everything you need to proceed creating on brand product designs. Identity, Logo, and brand.

Design Thinking, Prototype or pretotype?

The kid has many names, and many don't realize the difference. It all comes down to scale: how little effort is needed to test how big a project? We support – and often use – both approaches and everything in between. How much we need to detail is up to you, and the challenges you seek to solve. 

In most of our prototypes, what you see is what you get. There will always be final minute adjustments to the actual website, but we are high fidelity and closer to the real thing than ever. No guessing or imagining "the rest" of the design. You get it and can provide your feedback on that basis. 

With the prototype, our deliverables often include directions within typography,  colors, and other visual identity elements like logo, illustrations, animations, voice and tone guides and more.


Text, translation, film, animations, social media, and campaigns. We at Granyon, web agency can help you bring the design to life. A great experience is only convincing if the overall customer journey offers consistent touch points. Because the content team works closely together with the design team, we make sure that the overall brand is in full sync with purpose and communication strategy

A prototype that evolves quickly

The concept now moves into a prototype. We build on several pages, and core user flows at a time. We present you with the initial prototype, and you can follow along with the progress. Along the way, you will be able to showcase the demo internally or use it for more formalized testing on your core audience. 

We can incorporate several solutions to details, make A/B testing, see which solutions perform the best and more. All this before moving the design into costly development. The prototype is done by designers only, but behaves like a regular web page or close to a finished app, making it safe to test.

We prefer to work in intensive sprints

Because it brings better results. The length of the sprints depends on the project. But the idea is to have different assumptions tested on you, your organization, selected customers and more. We design the sprints to fit your needs concerning schedule and budget.

Concerned about product design? 

Design? Talk to Creative Director Jesper on

Content - Text production and translation? Catch Kathrine Kahle on

A high fidelity prototype, to allow users to test in a realistic environment

The way we work with prototyping, you will be able to interact and test it from the first rough concept sketches to the finished designed prototype, with real content.

In the beginning, we test our initial assumptions: our concept thoughts. Will it work within the business? Will we be able to code it? Does it live up to our expectations?

A prototype that looks and behaves as a finished website

Later the prototype evolves and matures into a high fidelity prototype, still not developed into a CMS, but with real content that you can edit with a light and easy to use CMS functionality. It looks and behaves finished, allowing for the quality of the feedback to improve significantly if you compare with the straightforward and clickable but still static design mock-ups delivered by other agencies.

We are a web agency where designers design in code: and what you see is what you get when the site is live.

Want to hear more about Prototyping?

Attend our after work seminar September 28th in Copenhagen:

Concerned about testing new solutions? 

Get a hold of CEO and strategist Mikkel on

The final step of a process. But not the end of the effort.

Production ready design

For us, development is a part of the design. We bring in developers right from the beginning to get their creative inputs to combine data or make use of exciting integrations. Together we test the ideas out in prototypes before the bigger development team takes over.

Sitecore, Umbraco, Drupal, Wordpress, and iOS / Android

For the design and online prototype to become great experiences for both customers and editors, the last step is to integrate and implement the project in either. As our designs are delivered with an online prototype, your or our developers can get going quicker, as the product instantly answers a lot of questions that used to be hidden in design guidelines nobody cared about reading. 

Still, we do work closely with your- or our developers in sprints to make sure we handle design challenges according to our initial concepts. When needed we also deliver documentation in the form of design- or style guides.

The design is never done.

Granyon, web agency deliver the design in a prototype, making it easier than ever for the development team to implement the concept and the design into a real integrated solution.

But the world is constantly changing around our solution. The perfect ball we have designed to fit into the circle hole might stay perfect and fine. But the hole will change over time. The design is at all time an answer to this: how can we fit ourselves to the world, the way it looks now?

You might find a core in what you do, which stays the same, but the clothing should be allowed to change with time. Colors, typography, voice and tone, photographs, etc... will eventually look outdated. We suggest moving your budget from one-off development expense to ongoing maintenance. It is about staying curious and alert to change. We can help you plan this.

Need to know more about development and QA? 

Get a hold of CEO and strategist Mikkel on

Work with us

You will want to stay

Working at Granyon web agency should feel like home. No one will track how many hours you spend in the office. We want you to be able to fit your work life with the rest of your life. If you have kids, we expect you to pick them up often. If you have a wonderfully stupid cat, that just sits on your keyboard all the time when you try to work from home, we completely understand. What matters is that we feel your passion and that you put your skills to work, to help our clients succeed.

Any positions open?