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The Danish College of General Practitioners

A doctor with a stethoscope.
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The Danish College of General Practitioners
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We all have a better experience when we know the doctor who examines us. If we have built trust between us and have a longer relationship, our treatment is often better. That’s what research shows. And a good experience is something we all long for – especially in a sensitive situation as seeing our general physician.

A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
A unique role in the health system
DSAM is The Danish College of General Practitioners. General practitioners have a unique role in the Danish health system. Having a family doctor who knows the patient's history over a long time, allow the patient and the doctor to make better choices together.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
New core story and concept
Based on an analysis of the current DSAM communication and insights about the target group, we created a new core story and conceptual ideas. From here, a manuscript for a campaign carried out in both texts, a movie shown in Danish cinemas, and a version for social media emerged.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
At the center of the campaign, was the movie and social media presence. The campaign's payoff was: "It makes a difference that we know each other." We experienced how children often gave drawings to their doctor, who would usually have many of them hanging on the wall in the clinique. Because a doctor usually sees more generations from the same family as patients, this became the conceptual idea both for the social content and the film.
The GP in the the DSAM Campaign film
The GP in the the DSAM Campaign film
The GP in the the DSAM Campaign film
The GP in the the DSAM Campaign film
The GP in the the DSAM Campaign film
The GP in the the DSAM Campaign film
The GP in the the DSAM Campaign film
The GP in the the DSAM Campaign film
The GP in the the DSAM Campaign film
A boy with a drawing in the DSAM campaign film
A boy with a drawing in the DSAM campaign film
A boy with a drawing in the DSAM campaign film
A boy with a drawing in the DSAM campaign film
A boy with a drawing in the DSAM campaign film
A boy with a drawing in the DSAM campaign film
A boy with a drawing in the DSAM campaign film
A boy with a drawing in the DSAM campaign film
A boy with a drawing in the DSAM campaign film
A boy from the DSAM campaign film
A boy from the DSAM campaign film
A boy from the DSAM campaign film
A boy from the DSAM campaign film
A boy from the DSAM campaign film
A boy from the DSAM campaign film
A boy from the DSAM campaign film
A boy from the DSAM campaign film
A boy from the DSAM campaign film
A scene from the DSAM campaign film
A scene from the DSAM campaign film
A scene from the DSAM campaign film
A scene from the DSAM campaign film
A scene from the DSAM campaign film
A scene from the DSAM campaign film
A scene from the DSAM campaign film
A scene from the DSAM campaign film
A scene from the DSAM campaign film
An image of a kids drawing from the DSAM campaign film
An image of a kids drawing from the DSAM campaign film
An image of a kids drawing from the DSAM campaign film
An image of a kids drawing from the DSAM campaign film
An image of a kids drawing from the DSAM campaign film
An image of a kids drawing from the DSAM campaign film
An image of a kids drawing from the DSAM campaign film
An image of a kids drawing from the DSAM campaign film
An image of a kids drawing from the DSAM campaign film
A screenshot from the DSAM campaign movie
A screenshot from the DSAM campaign movie
A screenshot from the DSAM campaign movie
A screenshot from the DSAM campaign movie
A screenshot from the DSAM campaign movie
A screenshot from the DSAM campaign movie
A screenshot from the DSAM campaign movie
A screenshot from the DSAM campaign movie
A screenshot from the DSAM campaign movie
Showing the DSAM campaign payoff
Showing the DSAM campaign payoff
Showing the DSAM campaign payoff
Showing the DSAM campaign payoff
Showing the DSAM campaign payoff
Showing the DSAM campaign payoff
Showing the DSAM campaign payoff
Showing the DSAM campaign payoff
Showing the DSAM campaign payoff
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