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Potential Project

Mock-ups of the new identity we developed for the mindfulness company Potential Project.
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Potential Project
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Potential Project is a global consulting and professional services firm that partners with organizations to create a more human world of work enabled by unleashing the mind's potential. Through mindfulness, they strive for a world with more humanity, kindness, and opportunity for real people to be the best version of themselves – at work and in life. Potential Project approached us with the wish to upgrade their identity, redefine their purpose, and give them a digital presence that reflects who they are as a company.

Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Constant Movement
When working with organizations and leaders, Potential Project seeks to help clients discover what’s already inside them. By training the mind to reframe challenges as possibilities, clients will unleash the potential for a more human world of work and essentially become happier, more productive, and better leaders. The concept of releasing something already present is mirrored in their identity, which consists of graphic shapes that change, bend, turn, and embody the mind as an organism in constant movement.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Stability combined with dynamic
The primary logo is composed of two components, the wordmark and the icon. The wordmark is typeset and customized further in the brand font Sangbleu Versailles that conveys stability and professionalism.
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
the image shows how to use the logo on a magazine
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
the image shows how to use the logo on a magazine
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
the image shows how to use the logo on a magazine
the image shows how to use the logo on a magazine
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
the image shows how to use the logo on a magazine
the image shows how to use the logo on a magazine
the image shows how to use the logo on a magazine
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
the image shows how to use the logo on a magazine
the image shows how to use the logo on a magazine
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
Human meets corporate
The color palette merges corporate, human qualities, and nature. The dark blue is softened by the warmer yellow, complemented by the bright and positive sky blue and the empathetic teal.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Guided Strategy
The world looked much different when we started working with Potential Project in 2010 than it did when we finished. During this time, we helped guide and strengthen their core narrative. It can be complicated to say things in the most simple way, but we supported them towards becoming a brand that induced calm and felt like a comforting hand on the shoulder. By keep asking questions, we helped the team look inwards and find their strengths and define their purpose.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
Natural Flow
We translated the easy shifts of the identity into subtle animations and effects, designed to feel like naturally flowing water. Slow waves appear as page transitions and hover effects, while animations around the site make the identity come alive.
the picture shows that the new website can tell where they are located in the world
the picture shows that the new website can tell where they are located in the world
the picture shows that the new website can tell where they are located in the world
the picture shows that the new website can tell where they are located in the world
the picture shows that the new website can tell where they are located in the world
the picture shows that the new website can tell where they are located in the world
the picture shows that the new website can tell where they are located in the world
the picture shows that the new website can tell where they are located in the world
the picture shows that the new website can tell where they are located in the world
the newly designed website
the newly designed website
the newly designed website
the newly designed website
the newly designed website
the newly designed website
the newly designed website
the newly designed website
the newly designed website
the new website that shows who their leadership team is
the new website that shows who their leadership team is
the new website that shows who their leadership team is
the new website that shows who their leadership team is
the new website that shows who their leadership team is
the new website that shows who their leadership team is
the new website that shows who their leadership team is
the new website that shows who their leadership team is
the new website that shows who their leadership team is
he picture shows the new design of the website
he picture shows the new design of the website
he picture shows the new design of the website
he picture shows the new design of the website
he picture shows the new design of the website
he picture shows the new design of the website
he picture shows the new design of the website
he picture shows the new design of the website
he picture shows the new design of the website
"Having worked with multiple agencies, none come close to your genuine interest and kindness. And that shows in the results."
Rasmus Hougaard, founder and CEO of Potential Project
Insight
“The Pandemic Lit a Fire Under Us”
Potential Project’s client service work was primarily delivered face-to-face. But the global pandemic forced them in a new direction. And that turned out to be an important push towards a clearer brand that made their business stronger than ever before.

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