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START-OPP

Man with his glasses on working on a computer.
Client
START-OPP
Type
Services
Website
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Logo
Visual identity
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Each year, over 600,000 people return from prison to U.S. communities. A staggering 33% remain unemployed for four or more years after release, and almost 50% are reincarcerated within three years. 

Finding and maintaining a job is one of the greatest obstacles to successful reentry into society.

START_OPP gives returning citizens the tools to succeed in their “next chapter” by offering training, employment, mentorship, and reentry services that support their successful reintegration in the community. The organization provide employers with the tools they need to help make START-OPP participants become their most successful employees.

Their new website showcases their mission and important work, setting them up to reach even more individuals and make an even greater impact in the years ahead.

Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Elements reinforcing the message
The website layout consists of square elements in a black, grey, and yellow color scheme. Together with broken letters, they create a modern and bold visual style that helps to reinforce the START-OPP message, which emphasizes the importance of providing individuals who have been incarcerated with the resources and support they need to successfully transition back into society.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
Bars turned into books
The bars in the logo are animated to transform into a pile of books, symbolizing the transition from incarceration to education. Parts of the letters in the logo are repeated as graphic elements throughout the website layout.
"I’m so grateful for the working relationship with Granyon. Their work is the most elegant expression of what is obviously a visceral understanding of what each brand embodies and needs to communicate."
Caroline Marks/Founder and Executive Director at START-OPP
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