The design approach creatively integrates a dark background on the Home and Work pages, while incorporating a light background on the About page, symbolizing the collaborative and positive process behind their impactful work. On the Home and Work pages, the dark background serves as a visual representation of the powerful and transformative nature of storytelling. It evokes a sense of mystery, intrigue, and the potential for profound change. By employing this contrast, we capture visitors' attention, inviting them to explore GROUND's impressive portfolio of projects that have left a lasting impact on audiences. As visitors delve into the narratives and campaigns showcased on these pages, the dark background further amplifies the emotional intensity of GROUND's work. It underscores the urgency and importance of the causes they champion, leaving a lasting impression on the audience and inspiring them to take action.
The design approach creatively integrates a dark background on the Home and Work pages, while incorporating a light background on the About page, symbolizing the collaborative and positive process behind their impactful work. On the Home and Work pages, the dark background serves as a visual representation of the powerful and transformative nature of storytelling. It evokes a sense of mystery, intrigue, and the potential for profound change. By employing this contrast, we capture visitors' attention, inviting them to explore GROUND's impressive portfolio of projects that have left a lasting impact on audiences. As visitors delve into the narratives and campaigns showcased on these pages, the dark background further amplifies the emotional intensity of GROUND's work. It underscores the urgency and importance of the causes they champion, leaving a lasting impression on the audience and inspiring them to take action.