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New solutions for complex experiences

A light bed room with two boys jumping in the bed.
Client
VELUX A/S
Type
Services
E-commerce
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"A test is worth more than 1,000 expert assumptions," stated the founder of Velux, Villum Kann Rasmussen. We agree. With a webshop that should be able to handle any size and type of their complex product selection, the only option was to prototype the interactive experience. That way, we could test, test, and test the experience before investing hours and budget into the development. We designed a fully-functional webshop prototype with the Velux team in five weeks. It illustrated the core user flows in a responsive prototype, allowing us to work with real data and test and learn fast. Velux tested the final solution in three markets before continuing the development in-house

The VELUX Blind shop front page
The VELUX Blind shop front page
The VELUX Blind shop front page
The VELUX Blind shop front page
The VELUX Blind shop front page
The VELUX Blind shop front page
The VELUX Blind shop front page
The VELUX Blind shop front page
The VELUX Blind shop front page
The VELUX Blind shop showing product catagories
The VELUX Blind shop showing product catagories
The VELUX Blind shop showing product catagories
The VELUX Blind shop showing product catagories
The VELUX Blind shop showing product catagories
The VELUX Blind shop showing product catagories
The VELUX Blind shop showing product catagories
The VELUX Blind shop showing product catagories
The VELUX Blind shop showing product catagories
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
The VELUX Blind shop showing the step befor the checkout flow
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
The VELUX Blind shop showing the step befor the checkout flow
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
The VELUX Blind shop showing the step befor the checkout flow
The VELUX Blind shop showing the step befor the checkout flow
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
The VELUX Blind shop showing the step befor the checkout flow
The VELUX Blind shop showing the step befor the checkout flow
The VELUX Blind shop showing the step befor the checkout flow
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
The VELUX Blind shop showing the step befor the checkout flow
The VELUX Blind shop showing the step befor the checkout flow
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
Tailored experience for complex products
The customer needs to fill out much detailed info in order to get the right blind: Different sizes, materials and designs, plus add-ons like installation kits or motor for the blind. We prototyped and tested dozens of different approaches and landed on a step-by-step solution with plenty of feedback to confirm the user in their choice. Price, photo, and data would be updated live to allow the user to play around and imagine the blind in the window.
A screendump that shows the link to the basket in the VELUX blind shop
A screendump that shows the link to the basket in the VELUX blind shop
A screendump that shows the link to the basket in the VELUX blind shop
A screendump that shows the link to the basket in the VELUX blind shop
A screendump that shows the link to the basket in the VELUX blind shop
A screendump that shows the link to the basket in the VELUX blind shop
A screendump that shows the link to the basket in the VELUX blind shop
A screendump that shows the link to the basket in the VELUX blind shop
A screendump that shows the link to the basket in the VELUX blind shop
A video showing how the VELUX blind shop is organized
A video showing how the VELUX blind shop is organized
A video showing how the VELUX blind shop is organized
A video showing how the VELUX blind shop is organized
A video showing how the VELUX blind shop is organized
A video showing how the VELUX blind shop is organized
A video showing how the VELUX blind shop is organized
A video showing how the VELUX blind shop is organized
A video showing how the VELUX blind shop is organized
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
Showing how customers can customize their blinds on the VELUX blindshop
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
Showing how customers can customize their blinds on the VELUX blindshop
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
Showing how customers can customize their blinds on the VELUX blindshop
Showing how customers can customize their blinds on the VELUX blindshop
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
Showing how customers can customize their blinds on the VELUX blindshop
Showing how customers can customize their blinds on the VELUX blindshop
Showing how customers can customize their blinds on the VELUX blindshop
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
Showing how customers can customize their blinds on the VELUX blindshop
Showing how customers can customize their blinds on the VELUX blindshop
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
Attention the every detail
Every animation, feedback on the user interactions, and changes in the interface texts and images allowed for a smooth run through of all the input needed. The user is always in charge and never leaves the screen while customizing the blind.
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