Dreamy, warm, and colorful. Remember vacation in the good old days? When Easygoing came to us, they had a clear idea about their brand and the direction for their visual identity.
For them, vacation is about collecting experiences, not buying equipment. They’d rather spend their vacations collecting experiences with their friends and loved ones than buying more gear to dump in the basement. Easygoing is all about the relaxing, affordable, and sustainable experience.
We embraced the nostalgic vacation feel through playful and cool graphic elements in dusty colors and helped them in the first steps on their journey. The website version number one tells the Easygoing story, and a more extended version is on its way.