User experience, Usability, Prototyping
In the fall of 2016, Granyon had a couple of intensive sessions with VELUX A/S to help develop UX strategies for two e-commerce platforms. First, we worked with ideation with the help of pen and paper, a couple of meetings and a workshop to discover the optimal design for great user experience. This phase was all about laying out the foundation for the interaction design, micro interactions, overall layout, and design. Then we worked three weeks intensively on high fidelity prototypes, designed, so they appeared completely finished, for better user feedback, and a smoother transition from concept and design to actual backend development in Sitecore™.
„It has really been a great way of working. I wish all the other agencies would work this way“
The ideation phase was very precise and effective due to a strong team from VELUX A/S, and the most rapid prototyping tool out there; the hand and a pen. It simply helped us discuss, explore, and ideate on several solutions to the big and small UX decisions that had to be made. It brought the team on board and helped everyone realize the pros and cons of all decisions, big and small.
The quickest of all prototypes is the pen and the paper. The combination of the two is amazing to get thoughts down, get people talking and reveal hidden agendas, wishes, possibilities. Do this carefully, and the design + prototyping process is a lot smoother.
From these sketches and notes, we were able to move directly into high fidelity prototyping, true to the corporate design of VELUX A/S, but improving where possible. Our prototypes are always responsive and can be seen in any browser, which made it easy for team members in VELUX A/S to follow along, prepare for meetings and finally use it to move into production in record time.
There were no fall backs and no hidden surprises. Just a smooth, effective process to reach conclusions and move on.
With this approach, it becomes effective and inexpensive to improve existing solutions. With the precision of a surgeon, we are able to identify where improvements can be made, how they could be made, and we are able to test this with the audience in a design, that behaves exactly as it should before it is even built.
This can help improve core user flows on digital solutions. How do we make people read more? How can we convert more users into signing up for newsletters? How can we improve the conversion rates in our webshop? We can ideate, build and test all of this in a matter of weeks. Inexpensive but efficient and easy to adapt to existing structures in the company or with technical partners.
The pretotype process was a featured case at the latest sales conference from Danish Industry. Here Heidi Heibroch Donner from VELUX and Granyon CEO Mikkel Noe Westh presented the method and the great results it has given VELUX see the talk here(in Danish)
“We have been very pleased with your work and think we had a great dialogue underway. Your way of working is really exciting because you quickly got close to something realistic - that is more than a prototype in that sense and also makes it far easier to test. Moreover, you had the courage to challenge us and the guidelines the design is subjected to. We really appreciate that!"