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Exploring Design Impact: Designs VALUE in Danish companies

February 23, 2017

Danish Design Centre and Danish Industry (DI) has together with Epinion identified how companies use design in 2016. See the study where Granyon helped Solar to implement Design Thinking methods (in Danish)

Denmark is a design nation, and many Danish companies incorporate design and designers in innovation and business development. It is positive. But what is the status of design application in businesses today? And does it trigger a higher growth through increased - and more strategic - use of design?

Danish Design Centre and Danish Industry (DI) has together with Epinion identified how companies use design in 2016. At the same time also looked at what we can learn from companies that create growth through a design-driven approach to innovation.

At DDC's page (in Danish) you can study central results in numbers and charts. Or you can download the folder with all the main results as PDF.

Link to PDF